B1G1

In 2007, a group of small-business owners had an idea. They asked, “What would happen if we all gave back just by doing the things we do every day?” It was a question that deeply inspired them.

Three years and a great undertaking later, they were able to design the systems and processes necessary to make it work, and their dream is now a reality. The initiative was originally called 'Buy1Give1', backed by the idea that companies would create a specific giving impact with each designated business transaction. Today, the B1G1 initiative brings together more than 2,600 businesses from around the world — each making significant impacts in their own ways.

Today B1G1 is run by a social enterprise (registered company in Singapore) and non-profit organization (503(c)3 registered in the US) with a mission to create a world that's full of giving. Unlike conventional giving models, B1G1 specifically helps small- and medium-sized businesses achieve more social impact by embedding giving activities into everyday business operations and creating unique giving stories. Every business transaction (and as a result, the business’ day-to-day activity) can help improve lives for as little as just one cent.